European kiosk market opportunity to flourish

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In a recent interview quoted on Self service world.com Phil Hunter, director of the European KioskCom's Self Service Expo and The Digital Signage Show, stated that, as some areas of Europe seemingly begin to come out of the recession, the self-service and kiosk market there has a real opportunity to flourish.

"Even though that's on the cusp of happening now, I think people are still going to be very conscious about saving money, about cutting costs." Hunter said. "With these kinds of opportunities, with a sea change in things like the economy, it makes people review things, it makes people look at things in different ways and, hopefully, precipitates a change in their attitudes."

Hunter also says the show's organizers feel a responsibility to help educate European businesses about the benefits of self-service, as the region's traditional lag behind North America suggests a limited understanding of the business case for kiosks.

"Not only is adoption over here lower than in the U.S., but I think also the perception isn't good either," Hunter said. "I think there is a need to raise the perception levels of the benefits of self-service. So, I think there's a job to be done there."