Get a breath of fresh air at Ellis Brigham

Publication Date:  14 February 2012

Now you can prepare for your next high level mountain adventure without leaving the high street.

The Altitude Centre, the UK's No1 altitude training company, has brought the mountain to Ellis Brigham, the UK's premier mountaineering and ski equipment retailer, in the form of an altitude training pod.

Developed by Richard Pullan the system uses a technique of breathing short bursts of mountain air through a mask, alternated with normal air and is the quickest way to adapt to low oxygen levels as found at altitude.

Successfully used by the likes of Liverpool, Manchester City and the England Rugby team the technology has now been adapted for the retail environment.

Sit back in the comfortable chair; plug your own personal altitude mask into the kiosk and experience being in the mountains.

The kiosk has been developed by Evoke's in house design team to both house the system hardware which supplies the face mask and to guide the user through their training, helping them to gain maximum benefit from the session. At the end of which the Altitude Centre's unique testing protocol then provides an instant, detailed report on performance which is displayed on screen.

Combining  both the system hardware and software into a single purpose built kiosk has allowed The Altitude Centre to provide a safe, compact unit, suitable for the retail environment and which is easy for retailers to manage and maintain.

Mark Brigham, Ellis Brigham's Marketing Director says, "The pod is a fantastic addition to the store and will give customers the opportunity to improve the preparation for their next challenge". Indeed Mark used the Altitude Centre to train for Mont Blanc & Kilimanjaro himself !

www.ellis-brigham.com/altitudecentre.htm